Blockchain In Auto – news feed
Lucidity, the blockchain advertising analytics company, today announced its partnership with Toyota and agency Saatchi & Saatchi to introduce transparency into Toyota’s digital ad campaign buy and eliminate wasted spend. Through the Lucidity-optimized campaign, Toyota saw a 21% lift in performance – even after optimizations from industry leading fraud and viewability solutions.
26-Sep-18 Porsche Increases Investments in New Technologies With Focus on Blockchain and AI Startups
German automobile manufacturer Porsche AG will increase in its investments in startups — with a focus on blockchain and artificial intelligence (AI) — by around $176 million over the next five years, according to a company press release published September 25.
The increase in Porsche’s total investment in venture capital activities for next five years was prompted by the need to “gain access to trends, new technologies and business models,” the press release notes.
The investments will be aimed at “early and growth” stage businesses that relate to “customer experience, mobility and digital lifestyle,” as well as future technologies including blockchain, AI, and virtual and augmented reality.
German automobiles and motorcycles manufacturer BMW is working with blockchain startup Bloom on a solution to streamline customers’ journey and lending experience, Bloom said in a blog post on Tuesday.
Bloom uses public-private key encryption underpinning blockchain technology to allow individuals to secure their data on their local device and easily apply for credit. It claims its blockchain-based mobile app streamlines customers’ lending experience and facilitates the onboarding process.
The volume of the global automotive blockchain market is set to reach $1.6 billion by 2026. This estimation comes from a PR Newswire article published August 21, citing a report by Business Intelligence and Strategy Research (BIS Research).
The BIS Research report forecasts that during the period from 2018 to 2026, the automotive blockchain market will grow at a Compound Annual Growth Rate (CAGR) of 65.80%, reaching $1,575 million by 2026.
The research was based on a financial analysis of the key market players: Ethereum (ETH), Ripple Labs Inc., IBM Corporation, BigChain DB, R3, and some others.